Professional websites and intelligent automations that save you time, impress your clients, and help your small business compete like a big one — without the big-business price tag.
Sites Launched
Small Business Focused
Automations Running
// Route new lead from web form
const lead = await form.capture();
await crm.addContact(lead);
await email.sendWelcome(lead);
await slack.notify("New lead!");
// Done in < 2 seconds, zero effort
schedule.every("day", sendReport);
// Your business runs itself
From a website that works around the clock to automations that eliminate busywork — and the infrastructure to run it all at scale.
A professionally designed website is your hardest-working employee — available 24/7, never calls in sick, and makes a great first impression every single time. I build modern, fast, mobile-friendly sites tailored to your brand and your customers.
Stop wasting hours on repetitive tasks. I design and build smart workflows using Make.com and Zapier that handle data entry, follow-ups, notifications, reporting, and more — automatically — so your team can focus on work that actually moves the needle.
Every workflow I build lives inside your Make or Zapier account, connected to your tools with your credentials. You'll need an active subscription with either platform — both offer free tiers to get started — and access to the apps you want to connect. When the project wraps up, the automation runs entirely on your infrastructure. You're not dependent on me to keep the lights on. Think of it as hiring a contractor to build in your own shop: when the job is done, what's built is yours, fully and permanently.
AI and automation can save your business hours every week — but if you handle confidential information, where that data lives and travels matters as much as what the tools do. Managed Automation Hosting is built for businesses that can't afford to get this wrong.
I provision a private n8n automation server on infrastructure you own, connected to AI services under enterprise terms. The result: the same productivity gains you'd get from popular AI tools, with a defensible answer to the question "where does our client data go?"
Most popular AI and automation tools route your data through shared servers, retain it for years, or use it to train future models. For some businesses that's an inconvenience. For attorneys, healthcare providers, financial advisors, HR teams, and anyone bound by confidentiality obligations, it's a serious liability.
For attorneys specifically: a 2026 federal ruling (US v. Heppner, S.D.N.Y.) confirmed that submitting client information to public AI platforms can be treated as a third-party disclosure — meaning attorney-client privilege can be waived the moment text is pasted into a free AI tool. ABA Model Rules 1.1 (competence), 1.6 (confidentiality), and 5.3 (vendor supervision) apply to every AI tool a firm uses. The architecture you choose determines whether your AI use is defensible.
The same principles apply to anyone with a duty of care over client information — patient records, financial data, HR files, trade secrets. Convenience doesn't excuse exposure.
ChatGPT Free & Plus, Claude.ai Free/Pro, Gemini consumer
Never with confidential data.
Zapier, Make.com
Fine for non-privileged work — admin, intake, scheduling.
n8n on your VPS + AI API on commercial terms
The architecture for confidential work.
A closed loop. Client data never touches a consumer AI product. The AI call is governed by enterprise terms with no training and a short retention window. Logs, backups, and access controls live on infrastructure that belongs to you — not a third-party platform.
Free starter templates you can use to build your own internal documentation. These same templates are included — fully customized to your business — with every Managed Automation Hosting engagement.
Sample DPA covering data ownership, confidentiality, retention, and breach notification.
View Template →One-page template defining which AI tools your staff may use with what kinds of data.
View Template →Sample engagement-letter language for attorneys disclosing AI use to clients.
View Template →These templates are provided for informational purposes only. They are not legal advice and should be reviewed and adapted by qualified counsel before use.
A look at the websites and automations I've built for small businesses — toggle between the two below.
Real websites for real small businesses — each one custom-designed to help owners show up professionally online.
A bilingual website for an immigration and criminal defense attorney — available in both English and Spanish with a single click, so every client feels at home from the moment they arrive. Built to establish trust, communicate expertise, and make it effortless for clients to take the next step.
Visit SiteA vibrant travel agency site designed to inspire wanderlust, capture leads, and make booking inquiries effortless for vacation planners.
Visit SiteA full-service site for a travel agency — complete with a fully functional back-end admin panel and individual agent mini-sites, each with their own permissions.
View DemoA site for a North Carolina general contracting business currently in development — showcasing services, past work, and making it simple for homeowners to request a quote.
Preview SiteReady to add your business to this list?
Let's Build Your SiteAutomations don't have to be complex to be valuable. Some handle a dozen tasks at once; others — like the office visit tracker — do one small job that quietly takes time and stress off a team's plate, so workers can focus on what matters and still get the information they need.
Watches a dedicated inbox around the clock. When an email arrives with a recognized subject, the automation identifies the form type — Proof, DACA, AOS, and more — extracts the attachment, and routes it through an AI analysis engine that checks every field for errors, omissions, and missing signatures. The sender receives a detailed correction report within minutes, and every scan is automatically logged to a shared spreadsheet. Zero manual review. Nothing slips through.
Monitors a Telegram group chat via webhook. When a staff member posts a message tagged with #office, the automation instantly parses the client name and any accompanying notes, then logs the visit to a live data store. At 4:00 PM every day, a scheduled scenario sweeps the store and fires a clean summary email — a complete list of everyone who walked through the door that day. Reception-level visibility, with zero reception overhead.
When physical mail is scanned at a remote office and uploaded to Dropbox, the automation kicks in immediately — pulling each PDF, reading its contents, and using AI to determine whether it's client correspondence or administrative mail. Client documents are filed automatically into the correct Dropbox folder, creating a new client folder if one doesn't exist yet. Admin and personal mail is routed to a dedicated folder, and at the end of each day a digest email goes out with a summary of everything that arrived. A fully staffed mailroom, without the mailroom.
Have a process that's eating your team's time?
Let's Automate ItRunning a small business means wearing a lot of hats — and too often, those hats involve repetitive, time-consuming tasks that pull you away from the work that actually grows your business.
That's where automation platforms like Make, Zapier, and n8n come in. These tools connect the apps and services you already use and put them to work together — automatically. Here's what that looks like in the real world:
A new client submits their information online. A case file is created in your case management system. A welcome email goes out immediately. The attorney has a task waiting for them — all before anyone has touched a keyboard.
New listing inquiries route to the right agent automatically. Follow-up sequences trigger based on client activity. The right documents reach the right people the moment they're needed — with zero manual intervention.
Instead of just moving data from point A to point B, your workflows can now reason, interpret, and act on the content itself. This is where the real time savings happen.
These are exactly the kinds of tasks that eat up hours of staff time every week — and exactly the kinds of tasks that automation handles better, faster, and more consistently than any manual process can.
The best part? The same capabilities that large enterprises pay hundreds of thousands of dollars for are now accessible to any small business — at a fraction of the cost.
Let's Talk About Your BusinessThe average small business owner spends 20+ hours a week on tasks that could run on autopilot. I design and build automation systems that handle the busywork — letting you and your team focus on growing the business.
We map out the repetitive tasks eating up your team's hours — data entry, follow-ups, scheduling, reporting.
I build a custom automation blueprint connecting your existing tools — no ripping out what already works.
Your automation goes live and starts working around the clock — we monitor, tune, and expand as you grow.
Visual workflow builder for complex multi-step automations — connects hundreds of apps with precision logic.
The fastest way to link your apps — 6,000+ integrations to get data moving between your favorite tools instantly.
Smart automation that reads, writes, categorizes, and responds — handling nuanced tasks that rules alone can't.
Founder & Lead Developer — Built Smart by Rob
My relationship with technology started in 1989 — the day I got my first computer, I took it apart and upgraded it. I've never looked back.
Since 1994, I've built a career spanning nearly every corner of the IT industry: technical support, network administration and engineering, application management, incident and problem management, identity and access management (IAM), and governance, assurance, and compliance. Along the way, I've always had a soft spot for small businesses — setting up servers, configuring email systems, wiring offices for Ethernet back when Wi-Fi was still science fiction, and generally making sure smaller organizations could access enterprise-grade capabilities without enterprise-grade price tags.
In 2025, a corporate reduction in force gave me the nudge to explore some other chapters. I ran a general contracting company for a stretch, and when shifts in the real estate market slowed that down, I leaned into another passion: travel. I became an Independent Travel Agent — because if I'm going to book my own cruises, I might as well earn a commission doing it.
But IT has a way of pulling you back.
In my last corporate role, my primary focus was writing scripts to automate the collection and analysis of data for risk assurance and compliance. I loved every minute of it. That experience got me thinking: why not bring that same focus on automation to small businesses?
That's what Built Smart by Rob is all about. I combine decades of real-world IT experience with modern tools that can accomplish remarkable things at a fraction of traditional costs. Whether you need a brand-new website, a redesign of an existing one, or custom automations that eliminate repetitive tasks and streamline your workflows — I can build it.
The goal is simple: help your business run smarter, so you can focus on what you do best.
Whether you need a new website, want to automate a headache-inducing process, or just want to explore what's possible — I'd love to hear about your business. No hard sell, just an honest conversation.